LYNDHURST, Ohio – There are dollar stores that do business that has merchandise on display at random, and then there is Dollar Essentials, a tidy business that co-owner Hope Roscoe calls a âboutiqueâ dollar store.
âWe call ourselves a dollar store,â Roscoe said. âWe are like a store because we have unique things. We differentiate ourselves from the average dollar store because every week we have different and unique things, whether it’s home decor, kitchenware, or whimsical items. Quality items for less, wholesale. We have the essentials, but we also have everyday objects which can be unique.
“As we can have this phone prison that everyone goes crazy about, when you put your phone (in jail) and lock it because not all kids are careful in family then you lock their phone. Sure enough, when Roscoe looked on a shelf for an example of a telephone jail, she learned that they had been sold.
Dollar Essentials, 5404 Mayfield Road (at Commodore Road, just east of the Brown Derby restaurant) opened in August 2020, at a time when many existing stores were struggling to function due to the pandemic.
âEveryone was advising us not to open at that time, but we did,â Roscoe said. âAnd we did very well.
“I like it here. It’s a perfect place next to a main street, and we have a lot of people from the community walking here. And there are people passing by, even from out of town. , they just stop because we’re on a main street and say, “I just wanted to see you guys.”
The store, co-owned and managed by Roscoe’s sister, Nellie Hudson, is extremely neat and clean. It’s a favorite stop by Lyndhurst Mayor Patrick Ward, who calls the owners “great people.” Business has gone so well at Dollar Essentials that expansion is underway. The wall that separated it from the old office front to the west has been removed and is being replenished, increasing the size of the store from 3,100 square feet to 5,200 square feet.
Speaking about what will fill some of this new space, Roscoe said, âWe will have unique and contextual weekly treasures. We’ll have different things for a week, so you see them now and get them before they’re gone. And, we will expand our multi-crafts in the new area, we will expand our baby (related items), and definitely our party (merchandise), too.
âOur party supplies and balloons are becoming our niche,â said Roscoe, like her sister, a University Heights resident. âWe do a lot of business (for the holidays), so we are expanding our range of parties. “
The store has rows of items devoted to cleaning supplies, school and office supplies, kitchen supplies, health and beauty, home decor, hardware, snacks and more. technological products.
Roscoe took a big career turn when he decided to open a retail store. Prior to opening Dollar Essentials, she worked two years for Squire law firm, Patton Boggs, in Cleveland, as the Human Resources Recruitment Coordinator, recruiting for law school students at the firm. Previously, she worked for 15 years at the law firm Vorys, Sater, Seymour & Pease, managing its mediation and arbitration program.
Before being fired by Squire, Patton, Boggs, Roscoe found and read a management article she had written on dollar stores as part of her job for the company.
âI wrote about them because I went to dollar stores and was not happy with the experience. They were drugged, you did your shopping in boxes, they were dirty. So I was like, âWe’re going to create a dollar store where we want the shopping experience to be amazing. Even if you shop where you can pinch a dime, you can still have that experience that you have when you go to Target.
The family business, which has other relatives among its seven employees, also makes a point of being a contributor to the local community. Dollar Essentials is in partnership with Brush High High School and its ATCV program, a professional program that trains and supports students with disabilities.
âWe train them and teach them work ethics and teach them how to do everything in the company,â she said. “It gives them a step forward so that when they enter the world, they have real experience training when they try to find a job, because it is already slowing them down, with the challenges they face.”
Dollar Essentials is open to businesses from 10 a.m. to 7 p.m. Monday through Friday; 9 a.m. to 8 p.m. Saturdays; and from 11 a.m. to 5 p.m. on Sunday. Call 440-566-0146.
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