Pedigree brand launches Rescue Doodles


This innovative program brings sketches of the dogs of their dreams to life.

The Pedigree brand has launched Rescue Doodles, a program using AI technology and a machine learning model to match a child’s doodle of a four-legged friend with a similar-looking adoptable dog in the area for his family. The platform is powered by Adopt-a-Pet.com, a Kinship company.

“Every dog ​​deserves a loving home, and Rescue Doodles is the latest in a long line of Pedigree brand initiatives promoting adoption,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America. , in a statement from the company.1

“This program is unique because it takes a simple, everyday activity for kids – doodling – and turns it into a fun way to add a new member to the family,” he added.

According to the American Society for the Prevention of Cruelty to Animals, 3.1 million dogs enter shelters in the United States each year and need forever homes.2 Rescue Doodles further supports the Pedigree brand’s mission to help puppies find loving homes in a fun and engaging way that involves the whole family.

“Matching dogs with potential adopters is at the heart of what we do, and the Rescue Doodles program is a unique way to bring this to life that involves the whole family,” said Dana Puglisi, Chief Marketing Officer at Adopt-a. -Pet.com. , a Kinship company. “We are thrilled to partner with the Pedigree brand to power the Rescue Doodles platform using our network of shelters and rescues nationwide.”

To find an adoptable dog nearby, adults can simply take a photo of their child’s creative portrait and text it to the Rescue Doodle number. You can try it for yourself through April 30, 2022 by texting “Doodle” to 717-670-6675.

According to the press release,1 There are several factors to consider before welcoming a new dog into the home to ensure the best outcome, including their lifestyle, activity level, as well as whether they are suitable for other pets and your children. . When families are matched with a dog, they should arrange to meet with local shelters to determine if the dog will be a good match.

The references

  1. Doodle, snap, adopt! The Pedigree® brand is launching “Rescue Doodles” to match families with the rescue dog of their dreams. Press release. genealogical mark. March 10, 2022. Accessed March 10, 2022. https://www.prnewswire.com/news-releases/doodle-snap-adopt-the-pedigree-brand-launches-rescue-doodles-to-match-families-with- their-dream-rescue-dog-301499439.html
  2. Pet statistics. American Society for the Prevention of Cruelty to Animals. March 10, 2022. https://www.aspca.org/helping-people-pets/shelter-intake-and-surrender/pet-statistics#:~:text=Facts%20about%20U.S.%20Animal%20Shelters% 3A&text=About%206.3%20million%20companions%20animals and%203.2%20million%20are%20cats

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