Trulieve Introduces New Brand Portfolio Designed to Serve Consumers in Adult and Medical Markets

Mark: Muse
Slogan : Unlock what’s inside
The description: The Muse line of products ignites creativity, gives you permission to let go and inspires you to unlock what’s inside. The world is a canvas and Muse sparks the imagination by allowing you to color outside the lines and create your own unique masterpiece.
Some products: The Muse product line includes dabbables, extracts, concentrates (Shatter, Budder – 1g) and botanical vapes of natural origin (1g, .5g).

Mark: Moment
Slogan : Boost your wellness journey
The description: Momenta is committed to doing its best for your body every day, all to support your personal progress. Supporting your needs every step of the way, Momenta takes pride in fueling your wellness journey and contributing to your overall wellness.
Some products: This product line includes capsules, tinctures of different strains and potencies, and topicals, including muscle rubs and gels.

Mark: Flattery
Slogan : You know you want some
The description: Representing Trulieve’s line of edibles, Sweet Talk asks the question: Is there anything better than taking a little sugar? High quality, irresistible cannabis infused sweets, the taste of Sweet Talk is the treat that is sure to leave a big smile on your face.
Some products: Sweet Talk products will be available as candy bars (20.5 mg pieces) and candy (20.5 mg pieces) in a variety of delicious flavors.

Mark: Cultivar collection by Trulieve
Slogan : Designed for high experience
The description: With attention to detail from start to finish, the Cultivar collection represents a premium group of high-end cannabis in small batches. Each unique strain is carefully selected to deliver an undeniably rich flavor and potent terpenes. Cultivated and carved by hand, the Cultivar collection shows that hard work pays off.
Some products: The Cultivar collection is available in 3.5 grams of whole flowers and in 1 gram pre-rolls.

“We are excited to offer our consumers new cannabis brands that support their journey and unleash the potential in all of us. We set out to create a wide range of products and brand identities that provide a variety of options for every day and every occasion, “mentioned Valda Coryat, Trulieve Director of Marketing. “At Trulieve, we are focused on continuous innovation with the intention of exceeding expectations and improving the consumer experience.”

The complete Cultivar collection, including Muse, Momenta and Sweet Talk, will be available in the Massachusetts market, where new brands have been introduced within the company Northampton site. The Cultivar collection launched in Florida in October 2020, and is one of Trulieve’s best-selling products. Pending regulatory approvals, the full range of brands will be available in additional Trulieve operating markets in the coming months.

About Trulieve

Trulieve is primarily a vertically integrated ‘seed for sale’ company in the United States and is the first and largest fully licensed medical cannabis company in the United States. Florida State. Trulieve grows and manufactures all of its products in-house and distributes these products to Trulieve brand stores (dispensaries) across the Florida State, as well as directly to patients via home delivery. Trulieve also holds licenses to operate in California, Massachusetts, Pennsylvania, Connecticut, and West Virginia. Trulieve is listed on the Canadian Stock Exchange under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF.

To learn more about Trulieve, visit

The Canadian Securities Exchange has not reviewed, approved or disapproved of the contents of this press release.

Forward-looking statements

This press release contains forward-looking information and statements, which may include, but are not limited to, information and statements concerning or inferring future activities, operations, financial performance, prospects and other plans, intentions, expectations, estimates and beliefs. of the Company and statements regarding the Report and the Company’s response thereto. Words such as “expect”, “continue”, “will”, “anticipate” and “intention” or similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the Company’s current projections and expectations regarding future events and financial trends that management believes could affect its financial condition, results of operations, business strategy and financial needs, and on certain assumptions and analyzes made by the Company in light of experience and perception of historical trends, current conditions and expected future developments and other factors that management deems appropriate. Forward-looking information and statements involve and are subject to assumptions and to risks, uncertainties and other known and unknown factors which may cause the actual events, results, performance or achievements of the Company to be materially different from events, results, performance, and achievements expressed or implied by the forward-looking information and statements contained herein, including, without limitation, the risks discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and in the and current reports filed with the United States Securities and Exchange Commission and in the documents filed by the Company on SEDAR at Although the Company believes that the forward-looking information and statements contained herein are reasonable, in light of the use of assumptions and the significant risks and uncertainties inherent in such information and statements, there can be no assurance that such forward-looking information and statements prove to be correct and, therefore, readers are advised to rely on their own assessment of these risks and uncertainties and not to place undue reliance on such forward-looking information and statements. All forward-looking information and statements contained herein are made as of the date hereof, and except as required by applicable law, the Company assumes no obligation and disclaims any intention to update or revise the information and statements. forward-looking statements contained herein or to update the reasons that actual events or results may differ or differ from those projected in the forward-looking information and statements herein, whether due to new information, events or results future, or otherwise, except as required by applicable law.

SOURCE Trulieve Cannabis Corp.

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